My first short film.
As a copywriter at Nixon Watches, I crafted compelling content across various channels. I wrote engaging emails, SMS campaigns, and landing pages to drive customer engagement. Additionally, I penned detailed product descriptions and contributed to special projects, helping to elevate the brand's messaging and connect with its target audience.
As Creative Director at .smith brand, I oversaw the development of innovative and visually striking campaigns. I collaborated closely with designers, writers, and strategists to ensure that our brand messaging resonated with our target audience and aligned with the company's overall goals.
As a content manager for Alone Again Studio, I create daily content for La Familia and Bridgeforth Cotton (as a ghostwriter). My work involves creating engaging copy that aligns with each brand's unique voice and aesthetic.
As a freelance writer, I had the opportunity to contribute to a Boost Mobile campaign featuring the legendary Biz Markie. I worked closely with the creative team to develop a concept that would resonate with the target audience and showcase Biz Markie's unique style. The final product was a fun and memorable spot that highlighted the benefits of Boost Mobile's services.
During my tenure at Windowseat, I served as a creative copywriter, contributing to viral video campaigns for Quiznos. Notably, I collaborated on parody videos that integrated popular franchises like Star Wars and The Maze Runner with the Quiznos brand. My work also encompassed creating video content for Quizno's product offerings and Mattel.
I began my career at The Lambesis Agency as a Jr. Copywriter, gradually progressing to Senior Copywriter. After my tenure there, I continued to collaborate with them as a Freelance Copywriter, working on notable brands like SKYY Vodka, bebe, and Hitachi USA. My time at Lambesis was instrumental in honing my copywriting skills and laying the groundwork for my professional journey.
As a copywriter at TOMS Shoes,
I was responsible for crafting compelling content for our monthly email blasts,
targeting markets in the USA,
Europe,
and Canada.
Additionally,
I wrote production descriptions for all TOMS apparel and actively contributed to various special projects,
including playing a pivotal role in creating an insert men's catalog featured in Conde Nast.
My contributions helped to elevate the company’s brand visibility and reach new audience
As an Online Editor and contributor for The Hundreds, I oversaw and managed the magazine's digital content. This included curating articles, editing submissions, and writing original pieces on topics related to streetwear, pop culture, and lifestyle. I also played a pivotal role in public relations, fostering relationships with brands and influencers to secure coverage and increase the magazine's visibility. Additionally, I handled media buying responsibilities, negotiated advertising placements, and managed the magazine's digital ad campaigns.
I was instrumental in revamping FoxRacing.com, where I not only crafted product descriptions, print ad copy, and marketing materials for the brand's apparel line but also spearheaded the creation of lifestyle stories. My work ensured accurate and engaging content that aligned with Fox Racing's voice and vision, contributing to the website's overall success.
As a Senior Copywriter, I crafted compelling content across various channels, from B2B and B2C emails to marketing assets, internal communications, and landing pages. My work also extended to contributing to the bank's "In Your Corner" magazine. Collaborating closely with stakeholders, I ensured all content was accurate and aligned with the bank's brand voice.
As a Disney.com copywriter, I bring beloved characters and exciting products to life through captivating descriptions. From thrilling Star Wars lightsabers to iconic Marvel action figures, I weave the stories and features of these treasures into engaging copy that sparks imaginations and ignites the magic of Disney for our online guests.
As the Global Marketing Director at Royal Elastics, I was responsible for overseeing and executing all marketing initiatives on a global scale. My duties included strategizing and implementing comprehensive marketing campaigns, managing media buying and placement, cultivating strong public relations relationships, and fostering strategic partnerships. I played a pivotal role in driving brand awareness, customer engagement, and overall business growth.
As Marketing Director for Twelve Bar, a London-born, LA-based men's apparel brand, I spearheaded its global marketing strategy and oversaw all aspects of marketing, including brand development, social media, public relations, advertising, and partnerships.
As Editor-in-Chief of Vapors Magazine, I am the editorial leader responsible for overseeing all aspects of the magazine's content. I set the overall direction and tone, ensuring it aligns with our goals and the interests of our target audience. I recruit writers and photographers to contribute articles, reviews, and other content, and I edit and proofread all submissions to ensure they meet our standards for quality, accuracy, and style.
